Card Printing FAQ: Selling on DriveThruCards

Jeff Montgomery -

Selling on DriveThruCards

Q: What do I get out of selling my cards on the DriveThruCards marketplace?

When you list your card titles on the DriveThruCards marketplace, you gain a host of benefits.

More sales
Selling new games is primarily about getting more exposure. Over 400,000 unique visitors browse DriveThru marketplaces each month.

Zero investment
Earn additional sales without having to invest in inventory.

Easier sales
Zero order processing on your end. Nothing to pick, pack, or ship. No need to invoice or dun us. Your royalties are paid every month like clockwork. We have paid publishers reliably every month for nearly twenty years. You can view your sales in real time on site and even take your royalties out via Paypal at any time.

More profit
As a sales example, you have a 100-card deck. The title costs $9.00 to print ($0.09/card on Premium card stock). You set the resale price at, say, $20.00. Upon each sale, the margin equals $11.00 ($20.00 - $9.00). At a 70% publisher earnings rate, you receive $7.70 per sale — over 30% more than from traditional channels.


You earn more money per sale for far less hassle when you add DriveThruCards as a sales channel for your in-print, out-of-print, and never-before-printed card products. All without any inventory investment on your part.

Q: Do I have to sell my cards on the DriveThruCards marketplace?

No. There is no obligation to resell on DriveThruCards. Many publishers use us to simply print promo cards, prototypes, demo decks, or a quantity of decks for conventions or crowdfunded projects.

Q: Who sets the price?

You do. You also set the price the customer pays to buy a printed edition and a print-n-play edition (if you choose to create one) together as a single "combination" purchase.

Q: How should I set the price?

You know your customers best and you know how much they value your products and, therefore, how much they're willing to pay. A quick-and-easy approach to pricing is to find other comparable titles on our marketplace to see what customers are paying for similar content and price accordingly.

Consider both the print cost and the pricing of similar products found in retail stores. Since you know the cost of printing each individual card, you can calculate your product's printing cost to the penny (and you can factor in any other fixed or variable costs you'd like to cover) and then add in a profit margin you'd like to make on each sale. Also consider what similar products would sell for in retail stores: a 60-card starter deck might retail for $10; a 100-card standalone card deck might retail for $15 to $20.

Keep in mind that your game will come without a printed rulebook so customers may expect a small discount for this reason.


"[DriveThruCards] has quite a large library of products. It's fun to look through the various games available."

—Brian A., DriveThruCards Customer

"Nice quality on the cards. Quick service."

—Adam, DriveThruCards Customer


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