Card Printing FAQ: Sales & Earnings

Jeff Montgomery -

Sales and Earnings

Q: How do earnings payments work with regard to printed card products?

When you set up a print option on one of your products, you are shown the current cost to print each copy of the product. You will then be asked to input a Margin for that title. Doing so yields the Sale price.

Let's say you have 100-card deck. Print cost (Premium stock) = $9.00. You choose to set a Sale price of $15.00. This means the Margin (i.e. the gross profit per sale) is $6.00 ($15.00 - $9.00).

When a printed copy sells, we split that $6.00 Margin with you per our earnings agreement (i.e., the same percentage you get on download sales, depending on whether you are an exclusive or non-exclusive partner). So, if you are exclusive with us for digital versions (remember: printed material is always non-exclusive), you receive 70% of the $6.00 ($4.20) per deck we sell.

This earning amount is credited to your publisher earnings account in real time, just as when a customer purchases one of your download products.

Q: Won't selling my cards on DriveThru affect sales of my traditionally sold cards?

We don't think so. Based on our experience with print-on-demand books, sales replacing regular channel sales will be very small. But even if every single sale here replaced a regular channel sale of your printed inventory, which it won't, you would still be coming out ahead. (If you run the numbers, including traditional channel discounts, cost of goods sold, etc., you'll see what we mean.)

Most important, though, listing with us will boost discoverability of your card product and will get more people seeing a particular card product (after all, we have over 400,000 unique visitors to our marketplaces every month). We will net you more total purchases.

Q: Will I be able to offer card products to retailers or distributors?

Offering retailers and distributors a chance to order your card products straight from our marketplaces is in our long-term plans, but is not something immediately offered to publishers. However, there are a couple of workarounds.

Publishers do have the ability to create a special discount URL that, when clicked, inserts a product into a customer's shopping cart at a pre-determined price. (Publishers traditionally use this tool to offer a sale on a specific product.) So, conceivably, you could use this in two ways:

1) You could create a special discount link that you then send out to your direct-ordering distributors or retailers (to allow them to, say, get a 40% retailer discount [or whatever price you choose]). They click the link, it opens to their shopping cart of your specific product (they'd have to create an account with us), they input their quantity, and the order is printed-to-order and shipped out.

Two potential drawbacks to the above model: (a) one special discount link is created and, if a distributor or retailer posts that link on another website somewhere, anyone can use it and earn that specially discounted price; (b) your royalty will still be at your agreed upon royalty rate.

2) You could instruct a small, core group of distributors and retailers to create accounts with us. They would let you know their specific account name. You could then set up a discount/URL link that is specific to a particular customer. You'd send the specific link to that specific distributor or retailer and, whenever they wanted more of a given product, they simply click that link and place their order. Main drawback: Again, the margins as outlined in (b) above.

Main benefits, however, is that you wouldn't have to worry about billing distributors or retailers, collections, or anything of that ilk. And your royalty profit is automatically deposited into your publisher account; there is nothing else to do on your end once a retailer or distributor has its specific discount code.

Q: If I do use one of the retailer/distributor workarounds, how will the product be packaged?

We offer two clear plastic deckboxes (one holds 70 cards, the other 120 cards) that you can choose to order for $1.00). You would then want to make sure your deck includes a "title card" (that would show through the top of the plastic deck box) and an "informational/price card" (that would show through the bottom). However, customers would still need to download any rules from us directly (so, directions to do so would be something included in the deck itself).

We also offer printed tuck boxes. We offer 54-, 72-, 90-, and 120-card versions of the tuckbox  They’re produced using 130# silk, 14.7-pt. thickness, 350gsm stock. Tuckboxes ship assembled with deck inserted. No shrink-wrapping at this time.

More on tuckboxes.

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